The Food Freshness Card® was developed by a family-owned business dedicated to improving people’s lives in a natural way. Rick Hassler and his son, RJ, have been creating unique products for wellness companies and medical practitioners since 2013.
As a child, RJ used to sit at his father’s desk and say:
“One day this will be my desk, and you’ll work for me!”
And believe it or not it actually happened.
From Inc. 500 to a New Mission
Rick started a business called Duplitron in 1985 and grew it into an Inc. 500 company. After running it for 25 years, he sold the business to Kyocera, thinking he was finally retiring.
RJ had other ideas.
“You know, I heard a statistic that mentioned people die within 3 years after they retire, and we could really use your help!!” — RJ
Turning Innovation Toward Food Waste
Together, the father-and-son duo launched Nature’s Frequencies, bringing new wellness products to chiropractors, naturopathic doctors, and medical practitioners across the country. While supporting practitioners through private labeling, we realized our technology could help solve something even bigger:
Today, one-third of the world’s food is wasted — more than 1.3 billion tons every year. That’s enough food to feed 3 billion people, or roughly 10 times the population of the USA.
The Food Freshness Card® Becomes Reality
After years of trial and error, hard work, and major investment, we developed the Food Freshness Card® — an easy-to-use solution designed to help fight the trillion-dollar problem of food waste.
The Food Freshness Card® works inside and outside the refrigerator, is simple to use, affordable, and has been independently laboratory tested to help increase shelf life up to 50% longer for many fruits, vegetables, and breads.
Our goal is simple:
To help solve the global problem of food waste by putting a Food Freshness Card® in:
• Every home refrigerator
• Grocery stores and restaurants
• Anywhere food travels from farm to fork
Always Inventing What’s Next
Our family loves inventing new, innovative solutions. We currently hold multiple U.S. patents, and we are continually testing and developing new products to sustain our planet and make everyday life better.
From our family to yours — thank you for being part of the future we’re building.
Thank you,
Rick & RJ Hassler